Licensing Education Content vs Developing It
Licensing education content as opposed to developing it, is always a more affordable and more feasable option.
Zane provides online learning businesses, EdTech startups and education providers, with the opportunity to license existing curriculum-aligned teaching and testing content to make early-stage profitability more achievable.
Edtech and online education businesses planning to deliver online learning as a service usually encounter the early challenge of deciding whether to design and develop the curriculum education content needed, or to license education content that has already been developed.
Developing your own education resources is a particularly expensive option literally costing millions of dollars – particularly if you hope to provide video or an interactive format. And it takes significant investment of time.
The last 25 years have well demonstrated that those online education and software companies that focus on the marketing and delivery of content they have licensed from a third-party, enjoy a much greater chance of sustained profitability than those companies that have invested huge amounts of time and money in developing their own education content. The latter often quickly disappear.
Licensing your education resources rather than developing them, improves the profitability potential for most business in the online learning market.
During the 1990’s when educational software first appeared, the majority of companies that rushed to invest in developing the first educational software, ceased to exist by the year 2000. There has been much evidence of exactly the same happening again over the last 15 years as startup companies competed to provide online learning. Many now no longer exist.
The situation might be best described by explaining that …. “investment in marketing produces an immediate return on investment, investment in development doesn’t”.
If your company understands the practicality of licensing education content you need rather than developing it, Zane is able to discuss the Licensing of a significant library of K12 teaching and testing content and resources for 260+ curriculum topics across 11 subjects – owned by a sister company and that cost them $12m+ to develop.
For further information about Content Licensing please contact us using our Contact Page. Please ensure that any enquiry is accompanied by a confidential introduction to your company.
PLEASE NOTE: Licensing of part – or all, of this library of K12 education materials and resources, will under normal circumstances be subject to the standard pre-payment of a guaranteed annual Licensing Fee and a formal Licensing Agreement.